Plenary 3 - Building a Data-Guided Decision-Making Culture at Aston University

Presenter: Helen Blaikie, Chief Data and Analytics Officer

Institution: Aston University

Format: Plenary

The third Plenary “ Building a Data-Guided Decision-Making Culture at Aston University” will be delivered by Helen Blaikie, Chief Data and Analytics Officer, Aston University.

In this plenary, discover how Aston University has cultivated a culture of data-guided decision-making to support strategic goals and operational excellence. Drawing on practical examples, there will be tools, tips, and frameworks that empower teams to make impactful, evidence-based decisions. From fostering data literacy and engagement to aligning insights with organisational priorities, this session provides actionable strategies for embedding data-driven practices across your institution. 

Join us to explore how a focus on culture, collaboration, and clarity can unlock the full potential of data within higher education.